For wholesalers & distributors
Be the easiest supplier to compare and order from
Independent retailers increasingly compare suppliers on landed cost. ShelfRelay helps consumer-goods wholesalers publish structured catalogues, understand how their terms land, and onboard retail accounts with less back-and-forth.
What gets in the way today
Catalogues re-keyed by every customer
Retailers transcribe your PDF price list by hand, introducing errors in pack sizes and prices that lead to disputes.
Terms that get lost
Free-delivery thresholds, tier pricing and minimums often aren't visible at the moment a buyer decides.
Slow account onboarding
New retail accounts need catalogues, terms, contacts and ordering details before the first order lands.
How teams use ShelfRelay
Structured catalogue publishing
Upload your price list once. ShelfRelay extracts SKUs, pack formats, case and tier prices, and flags anything ambiguous for you to fix before retailers see it.
Fewer pricing queries and order corrections.
Terms that compare well
Model how a free-delivery threshold or case-tier price changes your landed cost on typical retailer baskets.
Price and terms decisions grounded in how buyers compare.
Account onboarding
Track each new retail account from introduction to first order, with catalogue access and ordering contacts in one place, synced with your CRM.
A repeatable onboarding path for every new account.
A typical week
The workflow fits around how buying already happens, and keeps every number traceable.
- 1Publish your current catalogue and terms sheet.
- 2Resolve extraction warnings: missing pack sizes, ambiguous price columns.
- 3Share access with new retail accounts as they onboard.
- 4Review how your landed cost compares on representative baskets.
- 5Receive purchase orders and update their status for the buyer.